Monday, 4 April 2011

Why Music Matters Campaign

make some notes about the campaign, considering how you might be able to use it in an exam response. In particular, look for artists from your labels who are involved.
 The Music Matters campaign is a collective of people across the music industry, including artists, retailers, songwriters, labels and managers, formed to remind listeners of the significance and value of music.
with music more available than ever before, it’s worth reminding ourselves of that fact. It’s easy to forget about the extraordinary lengths that performers, songwriters and musicians can go to record their songs, and the powerful effect music has on each and every one of us

 it is important to support the artists and all those involved in making incredible music by choosing to consume music in an ethical way

Globally, 19 out of every 20 tracks downloaded are done so illegally. In an evolving digital landscape, there can be confusion over which sites are legal. We think music fans would like to know that when the site that they are using is legitimate they are supporting the artists, musicians, songwriters and everyone involved in creating the music.

With a downloading service, tracks are stored on an individual’s iPod, iPhone or preferred device and can be listened to when and where the consumer chooses.
Online streaming services make the music available to listen to online without purchasing and downloading the files.
Both of these are legitimate ways to consume music. Look for the Music Matters trustmark to find legal sites.

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