Monday, 4 April 2011
Why Music Matters Campaign
make some notes about the campaign, considering how you might be able to use it in an exam response. In particular, look for artists from your labels who are involved.
The Music Matters campaign is a collective of people across the music industry, including artists, retailers, songwriters, labels and managers, formed to remind listeners of the significance and value of music.
with music more available than ever before, it’s worth reminding ourselves of that fact. It’s easy to forget about the extraordinary lengths that performers, songwriters and musicians can go to record their songs, and the powerful effect music has on each and every one of us
it is important to support the artists and all those involved in making incredible music by choosing to consume music in an ethical way
Globally, 19 out of every 20 tracks downloaded are done so illegally. In an evolving digital landscape, there can be confusion over which sites are legal. We think music fans would like to know that when the site that they are using is legitimate they are supporting the artists, musicians, songwriters and everyone involved in creating the music.
With a downloading service, tracks are stored on an individual’s iPod, iPhone or preferred device and can be listened to when and where the consumer chooses.
Online streaming services make the music available to listen to online without purchasing and downloading the files.
Both of these are legitimate ways to consume music. Look for the Music Matters trustmark to find legal sites.
Sunday, 6 March 2011
Music Audience Survey
| 1. What gender are you?  MaleFemale |
2. How old are you?
| Under 1010 - 1516 - 2021 - 3031+ |
3. Where do you live?
| UKOther EuropeAmericaAustralia |
| Other (please specify) |
4. What genres of music do you listen to?
| RockAlt. Rock / IndiePopPunkJazzRnBCountryRap |
| Other (please specify) |
5. How do you listen to music?
| Internet MP3 playerTVRadioPhone |
6. Have you ever downloaded music illegally?
| YesNo |
7. Do you know the name of any record labels, if so which one(s)?
Do you know the name of any record labels, if so which one(s)?
8. How do you prefer to buy your music:
| How do you prefer to buy your music: Online (MP3 format)Shops (CD format) |
9. Who are your favourite artists? Please list below?
Sunday, 27 February 2011
The online revolution has proved as damaging to independent labels as to multinational companies. How far do you agree?
The online revolution has been more damaging to independent labels than multi-national labels as they do not have as many artists signed to them as multi-national labels which means that the money that they lose out on from illegal downloads will show significantly more unlike a multi-national label.
The fact that independent labels are not as well-known means that less people will look at the music they produce and offer on the internet, this is because it will be much harder to find than a multi-national company whose artists are well known. This means that they will sell less music and make less money.
The online revolution has damaged both independent and multi-national labels because if people are downloading their music illegally, the labels are going to get less money from sales because the more people that are downloading illegally, the less amount of people will be paying for the single/album.
Due to the high use of the internet it is now easier to download music illegally. This has a much bigger impact on independent labels than it does on multi-national labels due to the fact that they do not make as much money as big companies and they need this money to keep themselves running.
However, the online revolution has helped labels because they can help an artist to become more well known because they can put up free downloads so that people can download it for free and listen to it and decide whether or not they like the artist before they go and buy more of their music. Music is easily accessed by many people who use the internet everyday. The internet has made it very easy to download music straight away and listen to it quickly rather than having to go to a shop. Also with the access of iTunes, you can buy your music on your iPhone or iPod touch on the go and listen to it straightaway.
The fact that independent labels are not as well-known means that less people will look at the music they produce and offer on the internet, this is because it will be much harder to find than a multi-national company whose artists are well known. This means that they will sell less music and make less money.
The online revolution has damaged both independent and multi-national labels because if people are downloading their music illegally, the labels are going to get less money from sales because the more people that are downloading illegally, the less amount of people will be paying for the single/album.
Due to the high use of the internet it is now easier to download music illegally. This has a much bigger impact on independent labels than it does on multi-national labels due to the fact that they do not make as much money as big companies and they need this money to keep themselves running.
However, the online revolution has helped labels because they can help an artist to become more well known because they can put up free downloads so that people can download it for free and listen to it and decide whether or not they like the artist before they go and buy more of their music. Music is easily accessed by many people who use the internet everyday. The internet has made it very easy to download music straight away and listen to it quickly rather than having to go to a shop. Also with the access of iTunes, you can buy your music on your iPhone or iPod touch on the go and listen to it straightaway.
Monday, 14 February 2011
Domino Records: a British independent record label
1. What differences do you notice between Domino and Universal in terms of artists and genres?
Domino records is an independent label that associates itself with the genre indie rock and indie pop. Most of the artists signed to Domino records are not as well-known as those signed to Universal but Domino has got a handful of acts that are well known such as Franz Ferdinand and The Arctic Monkeys.
Universal music group has many subsidiaries that associate themselves with different genres for example Island records focuses on pop/rock and has artists such as U2 and Fascination records focuses mainly on pop which has artists such as Girls Aloud and The Saturdays.
2. a) How would you describe Domino’s target audience(s)?
b) How does the label address and appeal to its audience?
I would describe Domino's target audience as young people aged around 16-30 years old, more males than females who are interested in Indie music.
The label's website appeals to it's audience through it's style. The colours used are bright which creates a modern look and appeals to the younger audience. there are many links at the top of the page such as MP3 where the audience can download songs. there is also a link called live which informs the audience of the latest gigs and concerts.
The label's website appeals to it's audience through it's style. The colours used are bright which creates a modern look and appeals to the younger audience. there are many links at the top of the page such as MP3 where the audience can download songs. there is also a link called live which informs the audience of the latest gigs and concerts.
3. a) Have you heard of any artists on their roster? Which ones?
b) Why do you think a high profile artist might sign to Domino?
I have only heard of two artists on their roster and they are Franz Ferdinand and The Arctic Monkeys.
I think a high profile artist might sign to Domino because Domino record label lets their artists just focus on the music and does not manufacuture their artists like Fascination records with Girls Aloud who have been 'moulded'.
4. Find out about the Archie Bronson Outfit, a group signed to Domino. What strategies is the label using to promote and distribute their music?
5. How has convergence affected the label?
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