Tuesday, 8 February 2011

Convergence in the music industry

Technological convergence means instant access.

Therefore:

* TV and music are converging to increase sale e.g. Britannia High, Glee, The X Factor - this illustrates the way in which synergy is supported by convergence.

* Music/internet convergence - streaming and downloading e.g. Spotify, We7, Vevo.

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